B2B Social Media: Top 10 Social Media Services

Social media marketing represents, above all, a shift in the way marketing thinks and functions. B2B marketers are faced with the question of how they can use social media marketing.

Fundamental to this, however, is the selection of social media channels on the internet. The points of contact with the company and competitors have become more diverse. Given this diversity of communication, a social media strategy is crucial.

With the Social Media Relevance Monitor, SF Interactive Performance examined recent mobile phone number data various social media services in terms of their relevance for communication. 80 international services were ranked based on 30 criteria.

Top 10 Social Media Services for B2B *
1st place: LinkedIn
2nd place: XING
3rd place: Facebook
4th place: Twitter
5th place: YouTube
6th place: Wikipedia
7th place: Slideshare
8th place: Scribd
9th place: Naymz
10th place: Metacafe

LinkedIn, XING, Twitter, YouTube, Slideshare, and Facebook may certainly be relevant for B2B communication. But services like Scribd, Naymz, and Metacafe are likely still largely unknown among B2B companies.

Wikipedia, for example, is a free encyclopedia subject to very strict rules regarding the publication of articles. As a highly dynamic medium maintained by numerous authors, a B2B company has only limited influence on communication and the impact of content marketing.

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